Orkut.com

204 points · 149 comments on HN · read original →

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Orkut.com relaunches, stating 'You deserve better from social media.'

The site orkut.com, a revival of the early social network, features a multi-language landing page (Deutsch, English, Espanol, Eesti, Francais, Italiano, Nihongo, Portugues, Turkce) with the tagline 'You deserve better from social media.' No further details about features, launch date, or monetization are provided on this cached snapshot. The domain appears to have been updated with a new design and message after years of inactivity, signaling an attempt to reboot the platform that was once dominant in Brazil and India before Google sunset it in favor of Google+.

What commenters are saying

Commenters note this is not the first reboot attempt by founder Orkut Buyukkokten, recalling a similar letter in 2022. Many recall Orkut's rise as a 20% time project at Google and its dominance in Brazil and India, along with its decline due to spam, technical issues, and Google's focus on Google+. A key critique: Google fumbled by not recognizing social graphs as infrastructure rather than a bolted-on product. Some express nostalgia for features like profile visitors and communities, while others argue any reboot faces an uphill battle against addictive modern platforms. A few highlight Google's broader social media failures, including killing Wave and Reader.