New Apple TV 4K
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Apple announces the new Apple TV 4K with Siri AI and a $299 price.
Apple unveiled the new Apple TV 4K, featuring Siri AI, a conversational full-screen assistant powered by Apple Intelligence. The device includes far-field microphones for hands-free control, an A19 chip with up to 50% faster CPU and 2x faster GPU, and support for four-speaker HomePod surround sound. It also serves as a smart home hub with Apple Intelligence-generated camera notifications. Pre-orders start October 13, 2026, with availability November 13, at $299.
What commenters are saying
Commenters are split on the $299 price, up from $129 of the previous generation. Many call it too expensive for a streaming box, though some note the hardware justifies it. Others criticize the heavy emphasis on Siri AI, which requires an iPhone or iPad to function and has daily usage limits for server-side features. A few praise the AV1 decoding and overall polish of Apple TV versus Android TV alternatives. Some suggest buying a used previous-gen model instead.