Massachusetts bans sale of precise location data in new privacy rights bill

What commenters are saying

Commenters expressed support but raised concerns about enforcement. The law lacks teeth: no fines or imprisonment for violations, and only the state Attorney General can bring enforcement action rather than private individuals. This limits enforcement compared to Massachusetts's history of consumer protection statutes with private rights of action. Loopholes were identified: the law targets sales but not purchases, so tech companies could buy data from out-of-state brokers and retain it internally for ad targeting without violating the statute. The definition of "sale" itself may need broader wording ("exchange" or "transfer") to prevent circumvention. One commenter noted that data minimization, not just preventing sales, is needed since collected data poses ongoing liability to consumers.