Kill The Cookie Banner

1090 points · 532 comments on HN · read original →

Points and comments are a snapshot, not live.

The EU Commission proposes browser-based privacy signals to replace cookie banners, but tracking industry lobbying blocks the reform.

The EU Commission proposed a solution in Autumn 2025 as part of the Digital Omnibus reform: automated signals that let users set privacy preferences once in their browser, eliminating cookie banners. The tracking industry, led by Google, is lobbying member states and the European Parliament to block the proposal. The site argues that current cookie banners are deliberately misleading, resulting in up to 90% of people consenting to tracking when only 3% want it. The proposal would allow users to accept, refuse, or limit tracking via browser signals, similar to how browsers communicate language preferences. The site urges users to contact their representatives to support the reform.

The site notes it does not support other aspects of the Digital Omnibus that would weaken privacy rights.

What commenters are saying

Commenters broadly support killing cookie banners but split on solutions. Many recommend browser extensions like uBlock Origin, Consent-O-Matic, or 'I still don't care about cookies' as practical fixes. Some argue the real solution is the Do Not Track header, if companies obeyed it. Several commenters note that logging in to a site provides enough signal for tracking without needing consent banners. Others point out that disabling cookies entirely can break CAPTCHAs and login flows, forcing users to rely on session cookies or whitelisting. A few defend the EU's intent but criticize the regulatory approach, with one commenter calling it a 'crusade to destroy the internet.'