Apple's new 'Switch to Safari' campaign details why you should ditch Chrome

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Apple launches a campaign urging Chrome users to switch to Safari for privacy and performance.

Apple's new 'Switch to Safari' campaign includes a dedicated website and YouTube videos touting Safari's advantages over Chrome. Apple claims Safari offers up to 5 hours more video streaming on Mac, is up to 35% faster loading frequently visited sites, and provides stronger privacy protections by blocking third-party trackers. The site includes a side-by-side comparison chart and features like Reader Mode and Distraction Control.

This follows a previous 'Privacy on iPhone' campaign promoting Safari as a more private alternative.

What commenters are saying

Many commenters recommend Firefox or Brave over Safari, citing cross-platform support and developer tools. A common critique targets Safari's restrictions on iOS PWAs, with some arguing that mobile Safari is effectively just Chrome in a different engine. Some users report YouTube performance issues with Firefox, though others dispute this. A top comment suggests the campaign would be stronger if Apple brought back Safari for Windows.