Amazon without the knockoffs
Points and comments are a snapshot, not live.
Knockoff is a browser extension that filters fake brands from Amazon search results.
Knockoff is a free, open-source browser extension (Chrome, Firefox) that filters out trademark-squatting pseudo-brands (like SZHLUX and HORUSDY) from Amazon search results, leaving only established brands with reputations to lose. It runs locally, checking listings against a daily-updated curated list of 5,000+ real brands and scoring unknown names for linguistic signatures (all-caps, short strings, missing vowels). Users can set strictness levels (Relaxed, Standard, Strict) and choose to hide, dim, or label flagged items. It also hides sponsored ads, has community reporting, no accounts or tracking, and is licensed under FSL-1.1-MIT.
What commenters are saying
Commenters are split between praise for the tool and skepticism about its value. Some argue that knockoffs are now the only affordable option, citing rising costs of living and food price inflation. Others counter that brand-name products often use better materials, as shown in Project Farm reviews. A technical thread notes the extension uses both whitelists and blacklists plus heuristics, and explains that junk brands use unique names to speed Amazon Brand Registry approval, which requires a valid US trademark.