Advertise in ChatGPT
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OpenAI launches ads in ChatGPT, letting brands reach users as they research decisions.
OpenAI introduces advertising in ChatGPT, allowing brands to reach users as they explore options, compare choices, and make decisions. Ads are clearly labeled and kept separate from AI responses. The ads use richer context signals beyond keywords for relevance. Early advertiser Best Buy reports positive results. Setup involves creating campaigns in Ads Manager with bulk upload options. OpenAI says it is taking a measured approach to maintain user trust, with data controls for users.
What commenters are saying
Commenters mostly see this as a sign of OpenAI's financial desperation, noting Sam Altman previously called ads a "last resort." Many point out that OpenAI spends cash faster than it raises it, and that most users are on the free tier. Some argue this is a natural move to monetize massive free user base, similar to Google. Skeptics doubt OpenAI can reach Google-level ad revenue.